1. Create and launch ads that would bring $6 per lead results
2. (Our initiative) The CRM that the client was using was filled with leads that were never taken care of (there were 400+ leads in the “Incoming stage).
Result
1. These are the results we could achieve: Period – 1 month Budget spent – $966 Leads generated – 176 Cost per lead – $5.5 Number of payments – 17 Total sales – $4095 ROAS – 423.81%
2. For the CRM what we did is: – sorted out the incoming leads (400+) – made rules for staff to move the leads as per the stages in the pipeline – created scripts and templated messages, so the staff sticked to the scripts for higher sales – created automatic messages there were sent to a client in 2 and 23 hours if no response is received from a client. – implemented broadcasting for those who never committed to remind them about the service.
